Deputy Manager-PR & Communications

Requisition Id: 4864

Narayana Health Group is India’s leading healthcare provider and one of the largest hospital groups in the country with a network of 21 hospitals, 5 heart centers, and 19 primary care facilities. The NH group treats over 2.6 Million patients every year from over 78 countries covering 30+ medical specialities. Our Centers of Excellence help in treating Adult & Pediatric patients and we have one of the largest transplant centers in India. We have a strong presence across 17 locations in India, and an overseas hospital in the Cayman Islands, USA. Two of our hospitals have international accreditation from the Joint Commission International (JCI) and 19 hospitals have domestic accreditation from National Accreditation Board for Hospitals (NABH).
About the Role: The Deputy Manager - PR & Corporate Communications at Narayana Health will lead the development and execution of comprehensive public relations strategies to enhance the brand image and reputation of the healthcare group. This role involves collaboration with PR agencies, hospital unit teams, and internal teams to ensure consistent and effective communication across all channels.

Experience: 6 – 9 years of experience in PR, corporate communications, or a related field, preferably within the healthcare industry.

Key Responsibilities:

PR Strategy and Planning

Develop and implement a comprehensive PR strategy to enhance Narayana Health's visibility and reputation.
Monitor industry trends and adjust PR strategies accordingly.
Set PR goals and KPIs aligned with organizational objectives.

Content Creation and Management

Create compelling PR content, including media releases and social media updates.
Ensure all content is accurate, engaging, and aligned with the brand's voice.
Manage content calendars for timely delivery.

Media Relations

Build and maintain strong relationships with key media contacts.
Respond to media inquiries and manage crisis communications.
Provide media training for key spokespeople.

Collaboration and Coordination

Work closely with PR agencies to execute PR campaigns.
Collaborate with hospital unit teams for content planning and story gathering.
Coordinate with internal teams for consistent messaging and branding.

Event Management

Plan and execute PR events like press conferences and community outreach programs.
Coordinate logistics and manage budgets for events.
Ensure successful execution of PR events.

Corporate Communications

Create and manage content for corporate communications.
Maximize media opportunities through content seeding with the PR agency.
Facilitate opportunities for corporate and leadership profiling.

Reporting and Analysis

Track and analyze PR campaign performance using relevant metrics.
Provide regular reports on PR activities and outcomes.
Offer insights and recommendations for improving PR strategies.

Award Participation and Compliance

Develop award-winning ideas for domestic and international forums.
Maintain an award participation calendar and tracker.
Ensure compliance with SOPs and manage vendor payments and registrations.

Behavioural Skills:

Strong organizational and project management skills.
Ability to work independently and as part of a team.
Creative thinker with attention to detail.
Ability to handle sensitive and confidential information with discretion.
Proactive and results-oriented.

Functional Skills:

Excellent written and verbal communication skills.
Proficient in content creation and editing.]
Ability to manage multiple projects and meet deadlines.
Strong analytical and problem-solving skills.

Working Condition:

Office environment with occasional travel to outstation hospital units and media events