Manager -Digital Marketing

Requisition Id: 4575

Narayana Health Group is India’s leading healthcare provider and one of the largest hospital groups in the country with a network of 21 hospitals, 5 heart centers, and 19 primary care facilities. The NH group treats over 2.6 Million patients every year from over 78 countries covering 30+ medical specialities. Our Centers of Excellence help in treating Adult & Pediatric patients and we have one of the largest transplant centers in India. We have a strong presence across 17 locations in India, and an overseas hospital in the Cayman Islands, USA. Two of our hospitals have international accreditation from the Joint Commission International (JCI) and 19 hospitals have domestic accreditation from National Accreditation Board for Hospitals (NABH).

Website

http://www.narayanahealth.org

The Deputy Manager - Digital Marketing will lead performance marketing efforts, focusing on optimizing Google Ads and Meta Ads campaigns to drive lead generation for the hospital group. This role involves leveraging data-driven insights to enhance campaign effectiveness and collaborating with hospital units to align marketing strategies with business objectives.

This role is perfect for someone who thrives in a collaborative environment and has a passion for staying ahead of the curve in the ever-evolving digital marketing landscape.

Key Responsibility Statement

Lead Generation Campaigns: Develop and execute lead generation strategies across Google Ads and Meta Ads platforms, focusing on maximizing conversions and ROI for Narayana Health.
Performance Marketing: Drive and optimize performance marketing campaigns, ensuring alignment with the hospital's business goals and KPIs.
Data Analysis and Insights: Conduct in-depth analysis of campaign data to identify key trends, insights, and areas of improvement. Provide data-driven recommendations to enhance campaign effectiveness.
Reporting and Dashboards: Create detailed reports and dashboards to visualize and monitor campaign performance metrics, enabling stakeholders to make informed decisions.
Stakeholder Collaboration: Collaborate with various hospital units to discuss, strategize, and implement upcoming campaigns based on data insights and performance trends.
Campaign Optimization: Continuously test, analyze, and optimize ad copy, landing pages, and bidding strategies to improve campaign performance and achieve business objectives.
Performance Reporting: Assist in preparing and delivering comprehensive campaign performance reports to stakeholders, highlighting key outcomes, insights, and strategic recommendations.

Educational qualifications/Certification (Threshold educational background required to execute the role)

MBA / Graduate

Relevant experience (Type/ Nature and years of relevant experience required to execute the role)

3 – 5yrs experience in Performance Marketing. B2C background preferred.
Ability to gather, view, and analyse data.
Proficiency in spreadsheet programs like MS Excel
Strong communication skills

Threshold skills and capabilities required to execute the role (Functional & Behavioural)

Functional: Google adwords exp, FB Ads. Exp in lead generation campaigns. Healthcare exp not needed.

Behavioural: creativity, imagination, and innovation

Language Skills: Proficient in written and verbal comms