Senior Executive
Requisition Id:
10628
About Narayana Health:
Narayana Health is headquartered in Bengaluru, India, and operates a network of hospitals in India and Overseas. Our mission is to deliver high-quality, affordable healthcare services to the broader population. Narayana Health Group is India’s leading healthcare provider and one of the largest hospital groups in the country, with a network of 21 hospitals, 5 heart centres, and 19 primary care facilities. The NH group treats over 2.6 Million patients every year from over 78 countries, covering 30+ medical specialities.
Our Centers of Excellence help in treating Adult & Pediatric patients, and we have one of the largest transplant centers in India. We have a strong presence across 17 locations in India, and an overseas hospital in the Cayman Islands, USA. Two of our hospitals have international accreditation from the Joint Commission International (JCI), and 19 hospitals have domestic accreditation from the National Accreditation Board for Hospitals (NABH).
For more details, please refer to our website at: https://www.narayanahealth.org
About Athma:
Software Development Centre is the technology arm of Narayana Health, a leading healthcare network spanning two countries. We at Athma SDC are engaged in building next generation products for healthcare with the goal of making healthcare safe and affordable to the patients. Our products are handling more than 10M transactions daily and help 7M patients navigate their health journeys.
For more details, please refer to our website at - https://athma.health
Why Join ATHMA?
- Be Part of a Health Tech Revolution: Join ATHMA in transforming healthcare through technology, making it more personalised, accessible, and effective for Indian users.
- Work-Life Balance: We support a balanced work environment that fosters personal well-being and professional growth.
- Growth & Learning: You’ll have opportunities to learn from the best in health tech and work on products that directly impact millions of users.
- Impactful Work: Play a key role in improving patient outcomes, driving innovation, and setting new standards for healthcare technology in India.
Role Description:
We are seeking a Marketing Analyst with experience in a dynamic tech environment. The ideal candidate will have a flair for writing, a keen interest in new-age technology, and a passion for social media. Strong stakeholder management skills and the ability to execute projects effectively are essential. The candidate should be able to balance the creative and business aspects of projects seamlessly. Preference will be given to those who have worked across various creative formats, brands, sectors, and challenges.
Responsibilities:
- Collaborate with the marketing team to develop and implement marketing strategies aligned with business goals.
- Work closely with sales, product, and design teams to ensure seamless execution of marketing campaigns and initiatives.
- Conduct in-depth market research and competitor analysis to identify trends, gaps, and opportunities.
- Perform data crunching and analysis to measure the effectiveness of marketing campaigns, track KPIs, and drive data-driven decision-making.
- Develop both long-form (case studies, whitepapers, blog posts) and short-form (social media, email campaigns) content that engages and converts.
- Should be able to ideate and strategise multi-media content from scratch - videos, reels etc. across key social media platforms.
- Create high-quality presentations, case studies, and reports for both internal and external stakeholders, ensuring brand consistency.
Skillsets/Qualifications
- Bachelor's/master’s degree in marketing, business, or a related field.
- 0-2 years of experience in a marketing analyst or similar role.
- Decent knowledge of data analysis tools (Excel, Google Analytics, etc.).
- Excellent written and verbal communication skills.
- Ability to create compelling content and presentations.
- Experience in healthtech or a related industry is a plus.