Manager

Narayana Health, one of India's largest and World's most economical healthcare service providers is set to emerge as a global industry model for its ability to reconcile quality, affordability, scale, transparency, credibility and sustainable profitability. From 300 beds hospital in 2001, Narayana Health has grown to a 6900 beds healthcare conglomerate in 2014 with 26 hospitals present in 16 Cities within the country and also has International Presence in Cayman.

 NH has been known for its cost- cutting approach and ranked 36th among World's 50 Most Innovative Companies by Fast Companies in 2012. NH has also been a proud recipient of Frost & Sullivan India Healthcare Excellence Awards 2012 in the category Healthcare Service Provider Company of the Year and FICCI Health Care Excellence Award 2012 for Addressing Industry Issues.

Job Purpose:

Experience in handling branding & communication  for a hospital or hospital chain.

Job Responsibilities:

• Part of the Group Marketing team based in Bangalore
• Develop branding and brand guidelines for Narayana Hrudayalaya Hospitals, Units, Group entities and specific projects that may need branding
• Develop group-level advertising & communication campaigns aimed at creating the corporate brand and its positioning
• Create marketing communication and event-specific branding for group level marketing initiatives for domestic  and international markets
• Create Marketing collaterals, driven by business needs highlighting key packages, procedures, equipment & consultants
• Standardize the common look and feel of the brand – “One NH”
• Use communication to develop compelling presentations and proposals for prospective partners and customers, especially for International markets
• Co-ordinate with Advertising agencies on a day-to-day basis to develop both group level & tactical communication
• Coordinating with units to develop synergistic business approaches to enhance overall NH  revenues
• Develop & manage the Narayana Hrudayalaya loyalty program
• Ensure implementation of group-wide initiatives across the unit hospitals
• Networking with Corporate bodies like CII, ASSOCHAM, FICCI and the others to ensure Narayana Hrudayalaya’s visibility as a leading corporate provider

1. Marketing Plan execution

• Diligent execution of the Marketing plan, month by month to ensure top of the mind recall for Narayana Hrudayalaya Hospitals
• Coordinating with unit Marketing Heads to grow unit level business through effective communication tools
• Conceptualise & implement BTL activity plans to drive unit revenues

2. Business Intelligence

• Keep track of the competitor’s business initiatives, future plans and analyze its impact on the business and develop future plans accordingly

• Manage and run Market Research trackers – PR Track, Brand Health Track & Customer Satisfaction Track

Candidate Requirements: